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Cerveza Sol
Cerveza Sol is a Mexican beer that currently does not hold a big market in the US and is overshadowed by other Mexican beer brands.
Their has been turmoil on illegal immigrants so I decided to use that current event to my advantage and create a campaign based on those perceptions the US has over Mexico.
BIG IDEA
Sol is an illegal immigrant who wishes to live in the US and needs the help of Americans.
The campaign contains: one commercial, one app design, an OOH ad that supplements the app design, and finally two print ads.
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